The search engine optimization (SEO) industry has been continuously on the rise for the past few years. The vast majority of the websites on the internet, and even internet users in the know, understand how important and valuable SEO operations are for a website.
Despite its widespread adoption, some people are still out of the loop on how the SEO industry operates. Most of those who have some vague idea are confused as a result of all the misinformation and contradictions that they find on the internet. The internet is full of so many websites full of so much information that, sometimes, it can get difficult to separate what is fact from fiction.
There are however, certain things about SEO operations and the industry that most people are unaware of. Those who want to get a bigger and better picture of SEO operations and the industry better keep reading.
The price of SEO services is variable
One of the biggest concerns people have with SEO services, or any service or good for that matter, is the price that they have to pay. There is a difference between price and value. Price is that quantifiable amount of money that people pay in exchange for some product or service. Value is what people get in exchange for the price that they pay.
The issue with SEO services is that the price can vary greatly from one SEO company to another. Not all SEO services operate the same way. Some SEO companies are better while others are worse. This is because each SEO company has its own operational guidelines. Sure there are similarities between them all, common denominators so to speak. However, saying that they are all the same would be like saying each person on the planet is the same because they all have eyes. That may well be true but everyone has a different set of eyes unique to their own body.
Another complication that tends to exacerbate price variability is the websites themselves. Not all websites are the same. Some websites already have a high profile, some do not, and other websites are big, while others are small and so on. SEO campaigns are tailor made for each website. They are made to address the particular needs of each client. This is why no standardized price can be given for an SEO campaign.
SEO is not garnish
There are some people who are foolish enough, at least in this day and age, to think that SEO operations can be dispensed with. They think that it is just some form of garnish to a website when in fact it is far from the truth.
SEO operations reach to the very core of the website. It is about redesigning and streamlining the website to improve visibility for search engine crawlers, programs search engines use to look for websites, and enhance user experience.
SEO is not just some gimmick that marketers employ to improve their online business’ credibility. It is a worthwhile investment that produces long term and concrete results.
The two main aspects of SEO operations
There are basically two sides to SEO operations. The one side has to deal with the technical aspects of SEO. This side has something to do with the website’s URL syntax, website structure, web design, and so much more. This is the part that requires a certain degree of technical expertise and experience.
The other side is just, if not more, important than the technical aspect. The other element of SEO operations is related to the content. This is the very meat of SEO operations. Many website articles or SEO companies that discuss their services will often use the phrase “content is king” and with good reason. Search engines rank the websites on their search engine result pages (SERP) based on the website’s content. A high rank on an SERP is important as it results in increased visibility and improved website performance.
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